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Kim Fenolio
Kim Fenolio

Small Biz Tip: Online Marketing: Creating an Email Newsletter

Small Business tips that teach you how to start an email newsletter the right way.

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Charles M Cooper
Charles M Cooper

The Swine Flu and Your Business

Someone once called schools “cesspools of disease” for the ease with which sickness can be passed from one student to another. Well, the same goes for the typical office, especially when it comes to something like the current swine flu. Here are some ideas on how to keep your employees, your workplace and yourself safe.

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Kim Fenolio
Kim Fenolio

Small Biz Tip: Online Marketing with Your Website and SEO

Small Business tips about your first step in online marketing: making sure you can be found through search engine optimization (SEO)

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Charles M Cooper
Charles M Cooper

When the FDIC Sells Your Loan

The FDIC is getting into the practice of bundling bad loans and selling them for pennies on the dollar. The question is, what can you expect if that happens to you and, more to the point, what can you do about it?

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Kim Fenolio
Kim Fenolio

Small Biz Tip: Telephone Marketing

Small Business tips that show you how telemarketing doesn't need to be that horrible stigma of "all bad". It is what you make it and is a valuable marketing tool!

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Charles M Cooper
Charles M Cooper

Energy Saving This Year Could Lead to Tax Savings Next Year

The American Recovery and Reinvestment (ARRA) of 2009—The Stimulus Package—contains a number of new or expanded tax benefits on expenditures to reduce energy use or create new energy sources. The IRS is encouraging individuals and businesses to see whether they are eligible for any of these new energy tax provisions.

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Charles M Cooper
Charles M Cooper

The Myth of “Green” Jobs

Going green is a very good thing; there is no question of that. Being eco-conscious is both responsible and can be lucrative as well. In fact, the Obama Administration is always talking about the coming “green” economy, which is to have all sorts of great jobs, business opportunities, collective benefits and so on. Sounds great, right? Problem is, it might not work.

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Kim Fenolio
Kim Fenolio

Small Biz Tip: Marketing with Radio and Television

Small Business advice about the expense and exposure of marketing on television and the radio.

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Charles M Cooper
Charles M Cooper

The Lessons of New Coke: Protect Your Brand

Today is the anniversary of what is, perhaps, the worst branding, marketing and public relations disaster since the Hindenburg—New Coke. It was 24 years ago today that the Coca-Cola decided to “improve” on an iconic American brand and began to learn a powerful lesson that would make them regret their decision. I wrote about this a year ago, but the lessons haven’t changed and so, on this anniversary, perhaps it is time to revisit the story of New Coke.

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Kim Fenolio
Kim Fenolio

Small Biz Tip: Print Advertising

Small Business tips on how print advertising can still be a valuable way to market your business.

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Charles M Cooper
Charles M Cooper

Protect Your Network: Five Mistakes Businesses Make

Your information is your business, and protecting it should be one of your top priorities. Still, there are a handful of mistakes that you can identify and rectify today that will save you all kinds of grief tomorrow. Here are the tips.

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Kim Fenolio
Kim Fenolio

Happy Earth Day with a Free E-Book

A free e-book that provides tips on how to save the environment and money.

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Kim Fenolio
Kim Fenolio

Small Biz Tip: Online and Worth of Mouth Marketing

Small Business tips about Online and Word of Mouth Marketing. Great ways to reach a growing audience that isn't just local.

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Charles M Cooper
Charles M Cooper

Protect Your Investments: Spotting a Bad Financial Advisor

You work hard in your business, and once the tax man has siphoned-off his share, you want the rest to work for you. Unless you are knowledgeable in the markets, that means going to a financial advisor, but how do you know if you have a good one, someone you can trust? Here are some tips.

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Kim Fenolio
Kim Fenolio

Small Biz Tip: Marketing, What’s Available

The Small Business tips today will be about all of the different types of marketing that your business may want to consider.

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