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Charles M Cooper

Charles M Cooper

Target Marketing and Consumer Privacy: Some Do’s and Don’ts

It is all about getting the product to the consumer, what could be more straightforward than that? When it comes to target marketing, you might be surprised. Sure, it does get relevant ads to relevant audiences, but knowing that someone is out there watching what people do on the Web and using that information to sell them things is more than a lot of people out there can stomach.

Tags: target marketing, target, marketing, advertising, targeted advertising

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Posted: 6/26/2008 | Comments (3)

Ed Hubert

Ed Hubert

Customer Stereotyping Leaves a Bad Impression

Every retailer has a strategy on how to best serve their customer. There's nothing insidious about that. However, there is a recent trend in retail that has made more than a few people uncomfortable. Read more...

Tags: retail, profiling, stereotyping, best buy, customer service

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Posted: 6/26/2008 | Comments (1)

Charles M Cooper

Charles M Cooper

Online Reputation Management: Making a Great First Impression Over and Over Again

Your online reputation, like your credit rating, is a very important part of your business identity, but in this day of instant communication, that reputation can be tarnished or even destroyed by the click of a mouse. If that happens, what can you do? We have some answers right here.

Tags: internet, online, reputation management

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Posted: 6/25/2008 | Comments (0)

Charles M Cooper

Charles M Cooper

Go Ahead and Apologize, Just Don’t Turn it into a Marketing Campaign

You mother taught you to apologize when you hurt someone, but we have gone crazy apologizing to one another for every little thing and now, on some fronts, that is even creeping into business marketing! Enough is enough!

Tags: apology, marketing

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Posted: 6/24/2008 | Comments (0)

Charles M Cooper

Charles M Cooper

American Confidence in Small Business

We like facts, but as a people and as a nation, tend to run on feelings—specifically confidence. It controls many of the choices we make. How do you feel about the Congress? Do you trust the Military? What are your feelings about small business? How about your church? We have the answers and they are very interesting.

Tags: small business, confidence, economy

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Posted: 6/23/2008 | Comments (1)

Maxwell Billings

Maxwell Billings

Speed Things Up: Five Cheap Productivity Tools

In the office environment, the cliche term “Time is money” is dead on. With a few small steps integrated into day-to-day operations, you can increase your efficiency and most importantly decrease your stress level...

Tags: productivity

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Posted: 6/20/2008 | Comments (3)

Ed Hubert

Ed Hubert

Changes at eBay have People Talking

eBay has been in the news recently for a variety of different reasons, check out some of the reasons the online powerhouse is making waves.

Tags: ebay

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Posted: 6/19/2008 | Comments (4)

Charles M Cooper

Charles M Cooper

Going International? Learn the Language

With the reach that the Internet can give your business into foreign markets, there is great opportunity to grow and prosper. You could run into some real snags, especially when it comes to your overseas marketing efforts, if you don't watch your language.

Tags: language, international, internet

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Posted: 6/19/2008 | Comments (0)

Charles M Cooper

Charles M Cooper

Summer Jobs, Small Business and Community

There is something to be said about the old fashioned summer job we all grew up with, jobs that the current economic climate is making harder and harder to get. This is a symptom of something much larger, a consequence of choices made long ago that, like the high price of gas, we all have to live with. It's time to do something and maybe that something is opening your business to a teen this summer looking for work.

Tags: unemployment, jobs, teens

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Posted: 6/18/2008 | Comments (2)

Brittany Higley

Brittany Higley

Internet Forums: The Place to Be

Community forums, like blogs, are the new place to “hangout” on the Internet. Forums are great for networking and membership is usually free. Find out the top five small business forums and advice on how you can get started.

Tags: forums, smo, seo, social marketing, optimization, blogs, weblogs, small business, marketing, advertising, networking

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Posted: 6/17/2008 | Comments (3)

Cheryl Sowa

Cheryl Sowa

Effective Customer Service – Dealing with Unhappy Customers

If you haven't already, you will encounter unhappy, difficult, and unpleasant customers. Handling these customers can be a challenge, but if approached in a proper manner, you will benefit from the experience.

Tags: customer service

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Posted: 6/17/2008 | Comments (0)

Ed Hubert

Ed Hubert

The Digg Paradigm: Community Spirit vs. Active Promotion

Everyone knows that having an article hit the front page of a popular social bookmarking site is an instant traffic boon that can't be ignored, but how do you get to the front page? Learn more about the issues involved.

Tags: social media

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Posted: 6/17/2008 | Comments (5)

Charles M Cooper

Charles M Cooper

Small Business: When Government Stacks the Deck against You

We expect a degree of corruption, arrogance and drooling self-interest from our elected officials. However, we could have more respect for the operatives, the party-men and the politicos themselves if they could be just a little intelligent about it. Don't they know that giving big businesses the contracts set aside for small business is a felony?

Tags: big business, sba, contracts

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Posted: 6/16/2008 | Comments (0)

Lisa Doyle

Lisa Doyle

When Natural Disaster Strikes

Thousands of small businesses will be affected by natural disasters this year, and many of them won't have taken the necessary measures to protect their physical structures. However, that doesn't have to mean the end of the business altogether.

Tags: disaster, sba

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Posted: 6/13/2008 | Comments (0)

Charles M Cooper

Charles M Cooper

Why does Health Insurance Cost so Much Part I: Health Insurance Fraud

Fraud costs health consumers about $100 billion per year. Who do you think covers the expense of that added risk? Everyone. Learn what to look for and what to do when you find it.

Tags: fraud, health insurance

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Posted: 6/12/2008 | Comments (0)

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