Combining unique preferences, resentment and rebellious tendencies, and elaborate priorities, marketing to Generation X is quite a difficult task. Here are 6 rules of marketing to Generation X.
Tags: marketing, generation x, gen x, needs, communication, advertising, resentment, rebellion, generation
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Posted: 12/22/2009 | Comments (2)
Last week, the ABC Small Business Tips explored different generations and gender as target audiences. Each generation, as well as men and women, have different approaches and insights on products, services, and businesses. These target markets are large groups, but if marketed to properly, your strategy will work on millions of people.
Tags: target audience, generations, baby boomers, gen x, gen y, gender, male, female, marketing, advertising
Posted: 12/7/2009 | Comments (1)
The Small Business tips today discuss women as a target audience.
Tags: small business, target audience, women, advertising, brand, publicity
Posted: 12/4/2009 | Comments (0)
Recently, a rejected advertisement found its way onto the Internet, stirring up controversy throughout America. What can businesses do to prevent this awful situation?
Tags: business, 9/11, september 11, wwf, advertising, campaigns, planing, attention, compelling, brand
Posted: 9/3/2009 | Comments (0)
Small Business tips about tracking the results of your advertising, it’s absolutely fundamental to your success.
Tags: small business, tips, tracking, results, advertising, marketing
Posted: 5/8/2009 | Comments (0)
Small Business tips about direct mail: an immediate response media – people either respond or trash immediately.
Tags: small business, tips, direct mail, advertising, marketing
Posted: 5/6/2009 | Comments (0)
Small Business tips that address the fact that 57% of adults in the U.S. read a newspaper daily and how to take advantage of this advertising means.
Tags: small business, tips, advertising, news, newspaper, marketing
Posted: 5/5/2009 | Comments (2)
These Small Business tips give the base on how to use social networking to market and advertise your business.
Tags: small business, tips, marketing, advertising, internet, social media, social networking
Posted: 5/1/2009 | Comments (1)
Small Business tips on how print advertising can still be a valuable way to market your business.
Tags: small business, tips, marketing, advertising, print, newspaper, advertisement, direct mail, magazines, yellow pages
Posted: 4/22/2009 | Comments (0)
The world of late-night advertising is about to take a hit as the FTC finalizes a new rule that demands advertisers use testimonials from “typical” product users.
Tags: advertising, typical results, misleading advertising, ftc
Posted: 3/23/2009 | Comments (0)
We all know that words have meaning, but did you realize that there is a meaning beyond what the dictionary says? More than that, it can have a great effect on how your advertising is perceived.
Tags: small business, advertising, words, risk, safety
Posted: 3/11/2009 | Comments (0)
If the website you run your ads on goes bad, what does that mean for your company? NBC's Olympic coverage site is a case in point of what not to do to keep your advertisers happy and an object lesson that reminds all advertisers that the ad is only half the equation, the other half is where you place it.
Tags: small business, advertising, olympics, nbc
Posted: 8/18/2008 | Comments (1)
Do you want to see the power of advertising at work meshed with a deep and abiding obsession with big-box retailers? Czech Dream, the story of the greatest hypermarket that never was has that and more, and thanks to the lessons it contains, its a must see for all of us who support small business in opposition to the big-boxes.
Tags: small business, advertising, hypermarket, czech dream
Posted: 8/13/2008 | Comments (3)
Did you know that the average American is exposed to about 3000 ads a day?
Tags: online advertising, small business marketing, small business online marketing, advertising
Posted: 7/30/2008 | Comments (0)
It is all about getting the product to the consumer, what could be more straightforward than that? When it comes to target marketing, you might be surprised. Sure, it does get relevant ads to relevant audiences, but knowing that someone is out there watching what people do on the Web and using that information to sell them things is more than a lot of people out there can stomach.
Tags: target marketing, target, marketing, advertising, targeted advertising
Posted: 6/26/2008 | Comments (3)
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