The Small Business tips today discuss legal issues when starting a small business.
Tags: legal issues, small business, how to, insurance, defining your business, brand, tax breaks
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Posted: 2/9/2010 | Comments (0)
The Small Business tips today discuss women as a target audience.
Tags: small business, target audience, women, advertising, brand, publicity
Posted: 12/4/2009 | Comments (0)
Recently, a rejected advertisement found its way onto the Internet, stirring up controversy throughout America. What can businesses do to prevent this awful situation?
Tags: business, 9/11, september 11, wwf, advertising, campaigns, planing, attention, compelling, brand
Posted: 9/3/2009 | Comments (0)
Brand is identity, whether you are a small printing business or Spider-Man. Marvel Studios and others who make superhero movies have rediscovered that their brand is everything--and it shows. See how the lessons they learned can help your super business.
Tags: branding, brand, marketing, movies, incredible hulk, spider-man, batman, joker
Posted: 7/7/2008 | Comments (0)
It is nothing new to say that you need to protect the image of your brand, but 23 years ago that lesson was driven home with uncommon power—and violence—by the debacle that was New Coke.
Tags: image, brand, pepsi, coke
Posted: 4/24/2008 | Comments (3)
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