Today is the anniversary of what is, perhaps, the worst branding, marketing and public relations disaster since the Hindenburg—New Coke. It was 24 years ago today that the Coca-Cola decided to “improve” on an iconic American brand and began to learn a powerful lesson that would make them regret their decision.
I wrote about this a year ago, but the lessons haven’t changed and so, on this anniversary, perhaps it is time to revisit the story of New Coke.
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Posted: 4/23/2009 |
