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Articles related to: experience

Cheryl Sowa
Cheryl Sowa

Don't Market to Generation Y

Gen Yers are hard to reach as a whole, yet one of the largest markets to make purchases. The best way to market to Generation Y is to not market to them, instead, establish a connection.


Tags: generation y, business, marketing, connections, cost, quality, experience, authentic, endorsed, friends, social media, apple, ipod, red bull

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Posted: 1/29/2010 | Comments Comments (1)

Cheryl Sowa
Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Word of Mouth

The Small Business tips today discuss marketing to Generation Y via word of mouth.


Tags: generation y, yers, experience, word of mouth, marketing, wom, product, service, social media

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Posted: 1/29/2010 | Comments Comments (0)

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