Small Business Blog

Articles related to: generations

Cheryl Sowa

Small Biz Tip: Generation Y: Marketing via Mainstream Media

The Small Business tips today discuss marketing to Generation Y via mainstream media.

Tags: generation y, yers, gen y, celebrities, generations, movie theater, emotional connection, mtv, news, tv

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Posted: 1/26/2010 | Comments (0)

Cheryl Sowa

Overview of General Target Audiences

Last week, the ABC Small Business Tips explored different generations and gender as target audiences. Each generation, as well as men and women, have different approaches and insights on products, services, and businesses. These target markets are large groups, but if marketed to properly, your strategy will work on millions of people.

Tags: target audience, generations, baby boomers, gen x, gen y, gender, male, female, marketing, advertising

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Posted: 12/7/2009 | Comments (1)