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Charles M Cooper
Charles M Cooper

The Power of Your Brand: A Public Relations Morality Tale

It is nothing new to say that you need to protect the image of your brand, but 23 years ago that lesson was driven home with uncommon power—and violence—by the debacle that was New Coke.


Tags: image, brand, pepsi, coke

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Posted: 4/24/2008 | Comments Comments (3)

Al
Al

myBusinessAssistant Feature Article

myBusinessAssistant Feature Article


Tags: image, mybusinessassistant

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Posted: 1/16/2008 | Comments Comments (0)

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