What should I know about my customers, so I can sell to them more effectively?

Asked on 1/20/2009 by Charles Bishop Weyland, T M T Systems
Answered by ABC Staff

Giving customers what they want and how they want it will likely have them visit you again.  Encourage customer feedback about your products at your store, through your Web site or a survey. You just need to listen.

Below are a few questions to get answered by your customers, directly or indirectly:

1. What do you like about buying from us?
2. Why did you buy from us in the first place?
3. What problems did you have before you bought from us?
4. How did we help you solve those problems?
5. How are things better for you now?

You can also find out more by researching your competition or by reading industry trade magazines.

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