What are the most important statistics in retail sales?

Asked on 1/21/2009 by Connie Zastoupil, The Red Apple
Answered by ABC Staff

In the profession of sales, there are three vital numbers you need to know in order to increase sales and profits. The three numbers are Traffic Count, Average Sale, and Closing Ratio.

• Traffic Count - How many people are giving you the opportunity to sell.
• Average Sale - Total sales dollars divided by total sales tickets. 
• Closing Ratio - How many prospects talked to divided by the number of people sold.

A sales force is charged with driving the top line of your profit and loss statement, which only allows for the entry of numbers, not opinion, promises or feelings.

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