Asked on 1/23/2009 by Lonnie Machin - Focus AssociatesAnswered by ABC Staff
A word, phrase, logo, symbol, color, sound or smell used by a business to identify a service and distinguish it from those of its competitors. If the business uses the name or logo to identify a product, such as a camera, it is called a trademark. In practice, the legal protections for trademarks and service marks are identical.
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