The simple answer to this question is to be there.
Now
let's address how to be there. I'm going to link to some resources here
on the ABC website since I've already written about aspects of "being
there". In other words, don't be afraid to click! First of all you
should
have a website. You can't just let it sit there, you'll need to
market your website. It doesn't stop there though. One of the most important answers to this question is to
establish a presence in social media.
Social media is an important part of an internet presence these days, especially
for small business owners.
It creates a means by which a business can engage their audience with
communication and start a conversation that they may not have had the
opportunity to otherwise. The consumers can ask questions, comment and
receive feedback. This allows the business to use social media tools to
better reach and understand their customers where the focus is on the
conversation. Just remember, use the same tools in the same ways and
for the same reasons that your customer would.
